SOV: Share of Voice

SOV (Share of Voice)

SOV assesses your brand’s presence or visibility in a specific market or industry compared to competitors. It’s a valuable metric for understanding your market position and competitive landscape.

Formula: SOV = (Your Brand's Impressions / Total Market Impressions) * 100


SOV quickly explained

Here is a quick explanation, what is SOV in marketing? What does SOV stand for? How does SOV work? Any questions for your campaign? By One Marketing / Tools.