CPM (Cost per Mille)

CPM is a metric used in display advertising to determine the cost of a thousand impressions or views of an online ad. It helps advertisers assess the cost-effectiveness of their ad campaigns in terms of exposure.

Formula: CPM = (Total Cost of Ad Campaign / Total Impressions) * 1000

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CPM quickly explained

Here is a quick explanation of what CPM is in marketing. What does CPM stand for? How does CPM work? Any questions for your campaign? By One Marketing / Tools.