CTR: Click Through Rate

CTR (Click-Through Rate)

CTR measures the effectiveness of an online ad by calculating the percentage of users who click on it after seeing it. It’s a crucial metric for assessing ad engagement and relevance.

Formula: CTR = (Number of Clicks / Number of Impressions) * 100


CTR quickly explained

Here is a quick explanation, what is CTR in marketing? What does CTR stand for? How does CTR work? Any questions for your campaign? By One Marketing / Tools.