ROI: Return on Investment
ROI (Return on Investment)
ROI evaluates the profitability of an investment by comparing the gains (or revenue) to the costs. It’s a critical metric for assessing the financial success of marketing campaigns and investments.
ROI = (Net Profit - Cost of Investment) / Cost of Investment * 100
ROI quickly explained
Here’s a quick explanation of what ROI is in marketing. What does ROI stand for? How does ROI work? Still questions for your campaign? By One Marketing / Tools.