ROI: Return on Investment

ROI (Return on Investment)

ROI evaluates the profitability of an investment by comparing the gains (or revenue) to the costs. It’s a critical metric for assessing the financial success of marketing campaigns and investments.

Formula: ROI = (Net Profit - Cost of Investment) / Cost of Investment * 100

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ROI quickly explained

Here’s a quick explanation of what ROI is in marketing. What does ROI stand for? How does ROI work? Still questions for your campaign? By One Marketing / Tools.