CAC: Customer Acquisition Cost

CAC (Customer Acquisition Cost)

CAC is a vital metric that helps businesses determine the average cost required to acquire a new customer. It encompasses all the expenses associated with marketing and sales efforts, including advertising, salaries, and overhead costs. A lower CAC indicates that a company is acquiring customers efficiently.

Formula: CAC = Total Cost of Acquisition / Number of New Customers

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CAC quickly explained

Here is a quick explanation, what is CAC in marketing? What does CAC stand for? How does CAC work? By One Marketing / Tools.