CPL: Cost per Lead

CPL (Cost per Lead)

CPL calculates the cost associated with generating a lead or potential customer through marketing efforts. It accounts for expenses related to advertising, content creation, and lead generation campaigns. A lower CPL suggests efficient lead generation.

Formula: CPL = Total Marketing Cost / Number of Leads Generated


CPL quickly explained

Here is a quick explanation, what is CPL in marketing? What does CPL stand for? How does CPL work? Any questions for your campaign? By One Marketing / Tools.