ER: Engagement Rate

ER (Engagement Rate)

ER quantifies the level of interaction and engagement with your content or social media posts. It reflects the percentage of your audience that actively engages with your content, which can indicate the effectiveness of your marketing efforts.

Formula: ER = (Total Engagements / Total Reach or Views) * 100


ER quickly explained

Here still quickly explained, what is ER in marketing? What does ER stand for? How does ER work? Any questions for your campaign? By One Marketing / Tools.