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Home › Influencers › Lifestyle

✨ Lifestyle Creators · 103 profiles

Lifestyle Influencer Rates

Sponsorship data for lifestyle creators across YouTube, TikTok, and Instagram. Lifestyle is the most brand-diverse category — spanning fashion, food, wellness, travel, and home — with strong female-skewed audience demographics.

Lifestyle Rate Ranges

YouTube Dedicated $8K – $1.5M

Instagram Post $0 – $5.0M

TikTok Post $12K – $2.0M

Charli D'Amelio

Dance & Lifestyle

Charli D'Amelio

220M total reach

Emma Chamberlain

Lifestyle & Fashion

Emma Chamberlain

39M total reach

Addison Rae

141M total reach

Bella Poarch

112.3M total reach

Zoella

32.5M total reach

Molly-Mae Hague

Molly-Mae Hague

14.4M total reach

Dwayne Johnson

496.2M total reach

From $300K/post

Kylie Jenner

508M total reach

From $200K/post

Kim Kardashian

463.2M total reach

From $200K/post

Kendall Jenner

333.8M total reach

From $100K/post

Gigi Hadid

93.6M total reach

Bella Hadid

70.2M total reach

Bianca Andrade

38.9M total reach

Virgínia Fonseca

Virgínia Fonseca

155.8M total reach

From $150K/post

Tata Estaniecki

Tata Estaniecki

37.3M total reach

Zeinea Nassef

11.7M total reach

Ivana Alawi

88.5M total reach

Wengie

22.9M total reach

Kelly MissesVlog

5.5M total reach

4.1M total reach

2.3M total reach

27M total reach

Stefanie Giesinger

5.5M total reach

Riccardo Simonetti

2.5M total reach

1.8M total reach

Léna Situations

9.5M total reach

Mumbiker Nikhil

Vlogging & Motorcycle Lifestyle

Mumbiker Nikhil

Sourav Joshi Vlogs

33M total reach

Aileen Adventures

Aileen Adventures

900K total reach

470K total reach

1.3M total reach

Peter McKinnon

6.6M total reach

Lifestyle & Beauty

15.5M total reach

Sejal Kumar

Fashion & Lifestyle

4.8M total reach

Meliha Tastan

5.8M total reach

4.5M total reach

3.8M total reach

3.5M total reach

Aurora Ramazzotti

Aurora Ramazzotti

Lexi Bexi

Lifestyle & Gaming

3.8M total reach

Tatyana Ramkalup

Lifestyle & Beauty

Tatyana Ramkalup

1.9M total reach

Nela Slankamenac

Lifestyle & Fashion

Nela Slankamenac

1.5M total reach

Nyané

3.7M total reach

Ingrid Nilsen

5.8M total reach

6.8M total reach

Sprinkle of Glitter

Sprinkle of Glitter

3.8M total reach

Ashley Tisdale

16M total reach

3.8M total reach

10.7M total reach

Paige Spiranac

4.3M total reach

Alexis Ren

17.7M total reach

Hannah Meloche

5.5M total reach

GentleWhispering ASMR

2.7M total reach

5.5M total reach

ASMR Darling

3.6M total reach

EphemeralRift

1.1M total reach

PPOMO ASMR

3.1M total reach

Heather Feather ASMR

Heather Feather ASMR

740K total reach

Massage ASMR

4.3M total reach

This Old House

6.2M total reach

Bob Vila

750K total reach

The Renovation Husbands

The Renovation Husbands

478K total reach

Mrs. Build

Perkins Builder Brothers

Perkins Builder Brothers

1.2M total reach

April Wilkerson

April Wilkerson

1.8M total reach

3.1M total reach

Sawdust Girl

1.1M total reach

Donut Media

12M total reach

Carwow

11.1M total reach

Throttle House

3.1M total reach

965K total reach

625K total reach

Redline Reviews

720K total reach

Daily Driven Exotics

Daily Driven Exotics

3.8M total reach

It's Just a 6

755K total reach

Juanpa Zurita

41M total reach

Juan de Dios Pantoja

54M total reach

14.3M total reach

Luisa Fernanda W

Luisa Fernanda W

31.5M total reach

JC Caylen

11M total reach

7.5M total reach

14M total reach

Rachel Vennya

13.8M total reach

15M total reach

JackieBaby

2.8M total reach

43M total reach

147M total reach

121M total reach

Blippi

19.8M total reach

Cocomelon

188.5M total reach

Pinkfong

85M total reach

Little Baby Bum

Little Baby Bum

44.5M total reach

Super Simple Songs

Super Simple Songs

45.6M total reach

Kids Diana Show

140M total reach

13.2M total reach

13.5M total reach

The Ohana Adventure

4.3M total reach

6.5M total reach

Brooklyn and Bailey

Brooklyn and Bailey

15.5M total reach

5.9M total reach

Lifestyle influencers command competitive Instagram and TikTok rates due to high visual engagement. Long-term ambassador deals are more common in lifestyle than other niches, often at 3–12 month contracts.

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