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The Ohana Adventure
🇺🇸 Kids/Family Verified

The Ohana Adventure

Shae and Rachel Butler · Since 2015 · American

4.3M
Total Reach
5.3%
Engagement Rate
$7K+/mo
Est. Earnings
2015
Active Since

Who Is The Ohana Adventure?

American family vlog channel following the Butler family through travel, challenges, and everyday adventures, delivering wholesome family content for a dedicated YouTube audience.

Across Youtube (3M), Instagram (500K), Tiktok (800K), The Ohana Adventure has accumulated a combined following of 4.3M — an audience built over 11 years of consistent kids/family content rather than a single viral moment. The American creator has been active since 2015, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of with an engagement rate of 5.3%.

Background & Career

The Ohana Adventure — born January 1, 1970 in Utah, USA — began publishing kids/family content in 2015. The channel's early positioning in the kids/family creator community created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.

Managed by Butler Family, the creator's brand has developed beyond platform content into structured partnerships and commercial ventures, with net worth estimated at $8 million across platform revenue, brand deals, and business equity.

Kids/Family Content & Platform Strategy

The content focuses on kids, family, vlog, travel, youtube — a positioning that delivers consistent algorithmic traffic from viewers actively searching for kids/family expertise. The primary platform is Youtube with 3M followers, supplemented by presence on Instagram and Tiktok. Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.

The 5.3% engagement rate signals an audience of engaged followers with demonstrated interest in kids/family content. That behavioral profile — active rather than passive consumption — is the metric that brands in the kids/family category consistently prioritize over raw follower count when evaluating creator partnerships.

Brand Deals & Sponsorship Rates

The Ohana Adventure's verified brand partnership history includes , and — covering . The deal portfolio demonstrates the category alignment that makes kids/family creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $8 million. For current benchmarks on kids/family creator rates at comparable scale, see our YouTube influencer pricing guide.

Kids/Family Creator Influence & Legacy

The Ohana Adventure's 11-year track record in the kids/family creator community represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 4.3M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.

For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The Social Blade grade and 5.3% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.

Platform Statistics

Youtube @TheOhanaAdventure
3M
Followers
View Profile ↗
Instagram @theohanaadventure
500K
Followers
View Profile ↗
Tiktok @theohanaadventure
800K
Followers
View Profile ↗

More Videos

Newest Video

Channel Growth History

Year YouTube Subscribers Monthly Views Est. Annual Earnings
2024 0 0
2020 0 0
2017 0 0

Data sourced from Social Blade & public estimates. Updated annually.

Estimated Sponsorship Rates

Market estimates — actual rates vary by deal structure & exclusivity

Instagram Feed Post $8K – $22K

Brand Deals & Sponsorships

BrandYearDeal TypeSource

Frequently Asked Questions

The Ohana Adventure's real name is Shae and Rachel Butler.

The Ohana Adventure was born on January 1, 1970, and is 56 years old as of 2026.

The Ohana Adventure's net worth is estimated at $8 million, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.

The Ohana Adventure is American, born in Utah, USA.

The Ohana Adventure — Official Social Media & Links

All accounts below are the verified official profiles for The Ohana Adventure. Follower counts are approximate and updated periodically.

Sponsorship Rates & Booking

Estimated net worth: $8 million. This figure is derived from YouTube ad revenue, brand deal income, equity stakes in business ventures, and merchandise sales. All figures are estimates based on publicly available data and industry benchmarks.
Based on publicly reported deals and industry benchmarks, a dedicated YouTube video integration is estimated at $0–$0, while Instagram posts are typically in the $8K–$22K range. Actual rates depend on deal structure, exclusivity, and usage rights.
The Ohana Adventure's real name is Shae and Rachel Butler. Born on January 1, 1970 in Utah, USA.
The Ohana Adventure's combined reach across all platforms is approximately 4.3M:
  • Youtube: 3M followers
  • Instagram: 500K followers
  • Tiktok: 800K followers
The Ohana Adventure is managed by Butler Family. For sponsorship and brand partnership inquiries, contact the management agency directly.