Rate Intelligence Built by Marketers, for Marketers
InfluencerFee gives brands, agencies, and creators an objective, data-driven reference for influencer pricing — built on 20+ years of real campaign experience.
The Author
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Stephan M. Czaja
Managing Director, CXMXO UG — Digital Marketing, 20+ Years
Stephan has spent more than two decades building digital marketing businesses across Europe — from influencer campaigns and creator management to performance advertising and brand strategy. He founded and runs multiple agencies and platforms, working with brands across Germany, the UK, and international markets.
InfluencerFee was built to solve a real problem he encountered repeatedly: brands and creators entering rate negotiations without reliable market data. Every benchmark on this platform reflects pricing knowledge from real campaigns and agency work.
InfluencerFee is part of a broader ecosystem of digital marketing platforms and agencies operated by Stephan M. Czaja and CXMXO UG. The domain expertise behind the rate benchmarks comes directly from running influencer campaigns, managing creators, and advising brands on marketing spend.
Every rate on InfluencerFee is derived from a combination of disclosed campaign data, platform-reported benchmarks, and aggregated agency knowledge. We do not guess — we synthesize.
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Campaign data from real negotiations — Rate ranges reflect actual budgets from influencer marketing campaigns across Europe and North America, not theoretical CPM models.
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Platform and industry benchmarks — We incorporate publicly available data from influencer marketing platforms, creator economy reports (Influencer Marketing Hub, Creator IQ, Gartner), and platform creator disclosures.
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Segmentation by tier, niche, and format — Rates are broken down by follower count (nano/micro/macro/mega), content niche, and content format (feed post, story, reel, video), because these variables move rates 3× or more.
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Regular updates — Influencer market rates shift with platform algorithm changes, creator economy trends, and ad market conditions. Core benchmarks are reviewed quarterly.
Platform Coverage
InfluencerFee covers rate intelligence across the six major influencer marketing platforms: Instagram (feed, stories, reels), TikTok (video, live, affiliate), YouTube (integration, shorts, membership), LinkedIn (B2B creator deals), Twitch (stream sponsorships), and X / Twitter (sponsored posts, threads).
Rate guides are organized into 500+ topic pages, covering niches from beauty and gaming to B2B tech and finance. Use the rate calculator on the homepage for a personalized estimate based on platform, follower count, and niche.
Frequently Asked Questions
Yes, the rate calculator and all pricing guides on InfluencerFee are free. There is no paywall, no account required.
Rate estimates are directionally accurate for most standard campaign types. They reflect realistic market ranges — not minimum possible rates or agency markup figures. Individual rates vary based on audience quality, exclusivity requirements, campaign duration, and creator leverage. Use them as negotiation anchors, not binding quotes.
You may reference InfluencerFee benchmarks as market context in proposals and briefings. Please cite influencerfee.com as the source. We do not provide bespoke rate reports, custom valuations, or consulting services.
Core rate tables are reviewed quarterly. Major platform changes (new monetization programs, algorithm shifts, CPM fluctuations) trigger out-of-cycle updates. All published rates reflect the most recent available data at time of writing.
InfluencerFee is operated by CXMXO UG (haftungsbeschränkt), Hansaring 1, 50670 Köln, Germany. Managing Director: Stephan M. Czaja. See the legal notice for full company details.
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