Integration vs. dedicated video pricing — rates that compound over years of views.
YouTube commands the highest absolute flat-fee rates of any platform. A dedicated sponsor video from a mid-tier creator starts at $3,000–$8,000 — 2–3x the equivalent Instagram Reel rate at the same audience size. The premium reflects production investment (scripting, filming, editing, thumbnails), the long-tail view value that YouTube videos accumulate over months and years, and the higher purchase intent that video tutorials and reviews generate compared to short-form content.
Market rates for standard deliverables with organic-only usage rights. Add 30–50% for paid advertising usage per 30-day period.
| Tier | Subscribers | Integration (Mid-Roll) | Dedicated Video | YouTube Shorts |
|---|---|---|---|---|
| Nano | 1K – 10K | $300 – $800 | $600 – $1,500 | $50 – $200 |
| Micro | 10K – 100K | $800 – $3,000 | $2,000 – $6,000 | $150 – $600 |
| Mid | 100K – 500K | $3,000 – $8,000 | $6,000 – $15,000 | $500 – $2,000 |
| Macro | 500K – 1M | $8,000 – $25,000 | $15,000 – $50,000 | $2,000 – $8,000 |
| Mega | 1M+ | $25,000 – $75,000 | $50,000 – $200K | $8,000 – $30,000 |
Enter follower count, engagement rate, niche, and content format. Instant benchmark with CPM equivalent — free.
Niche premium vs. General Entertainment base rate (CPM: $10–$25). Premiums reflect audience quality and purchase intent — not follower count.
| Niche | Premium / Discount | CPM Range | Key Driver |
|---|---|---|---|
| Finance / Investing | +80–120% | $50–$120 | Highest-value audience, regulated compliance |
| SaaS / B2B Tech | +60–90% | $40–$90 | Decision-maker audience, high LTV products |
| Health & Medical | +50–80% | $35–$70 | Trust authority, strong purchase intent |
| Fitness & Wellness | +25–40% | $20–$40 | Subscription products, loyal viewer base |
| Beauty & Makeup | +15–30% | $15–$30 | Tutorial format drives purchase attribution |
| Gaming | Base | $10–$25 | Large audience, younger demographic |
| Entertainment | −10–20% | $8–$18 | Broad reach, weak product fit signal |
41 specialist guides — rates, benchmarks, deal structures, and niche breakdowns.
