Rate Calculator Pricing Guides Influencer Profiles Instagram Rates TikTok Rates YouTube Rates
Calculate My Rate
Tubbo
🇬🇧 Gaming Verified

Tubbo

Toby Smith · Since 2019 · British

14.7M
Total Reach
7.2%
Engagement Rate
$35K+/mo
Est. Earnings
2019
Active Since

Who Is Tubbo?

Tubbo is a British Minecraft and variety streamer known for the Dream SMP and his close friendship with TommyInnit.

Across Youtube (7M), Twitch (4.5M), X (Twitter) (3.2M), Tubbo has accumulated a combined following of 14.7M — an audience built over 7 years of consistent gaming content rather than a single viral moment. The British creator has been active since 2019, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of A+ with an engagement rate of 7.2%.

Background & Career

Tubbo — born December 23, 2003 in Walsall, England, UK — began publishing gaming content in 2019. The channel's early positioning in the gaming creator community created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.

The growth data is concrete: 1M subscribers in 2020 expanded to 7M by 2026, with monthly views reaching 10M at current levels — with the strongest subscriber growth arriving in 2022. Managed by Independent, the channel now operates as a professional media property with structured brand partnership infrastructure rather than an ad-hoc creator operation.

Gaming Content & Platform Strategy

The content focuses on youtube, minecraft, twitch, gaming — a positioning that delivers consistent algorithmic traffic from viewers actively searching for gaming expertise. The primary platform is Youtube with 7M followers, supplemented by presence on Twitch and X (Twitter). Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.

The 7.2% engagement rate signals an audience of gamers aged 13–34 with above-average dwell time and community participation. That behavioral profile — active rather than passive consumption — is the metric that brands in the gaming category consistently prioritize over raw follower count when evaluating creator partnerships.

Brand Deals & Sponsorship Rates

Tubbo's verified brand partnership history includes CurseForge and G-Fuel — covering Stream Sponsor, Brand Ambassador. The deal portfolio demonstrates the category alignment that makes gaming creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $7 million. For current benchmarks on gaming creator rates at comparable scale, see our YouTube influencer pricing guide.

At 14.7M combined reach, the estimated YouTube integration rate is $0–$0, with dedicated video deals ranging $40,000–$120,000. Brands whose products align directly with the audience's established interests see conversion rates above what these baseline figures predict — the gaming category's specificity creates purchase intent premium that general entertainment creators at similar scale cannot replicate. How brand deal negotiations are structured matters as much as the rate itself — see our influencer pricing breakdown for tier comparisons.

Gaming Creator Influence & Legacy

Tubbo's 7-year track record in the gaming creator community represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 14.7M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.

For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The A+ Social Blade grade and 7.2% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.

Platform Statistics

Youtube @Tubbo
7M
Followers · 10M/mo views
View Profile ↗
Twitch tubbo
4.5M
Followers
View Profile ↗
X / Twitter @TubboLive
3.2M
Followers
View Profile ↗

Channel Growth History

Year YouTube Subscribers Monthly Views Est. Annual Earnings
2026 7M 10M $420K – $1.4M
2022 5M 12M $360K – $1.2M
2020 1M 15M $120K – $420K

Data sourced from Social Blade & public estimates. Updated annually.

Estimated Sponsorship Rates

Market estimates — actual rates vary by deal structure & exclusivity

YouTube Dedicated Video $40K – $120K

Brand Deals & Sponsorships

BrandYearDeal TypeSource
CurseForge 2021 Stream Sponsor Creator Disclosure
G-Fuel 2022 Brand Ambassador Creator Disclosure

Frequently Asked Questions

Tubbo's real name is Toby Smith.

Tubbo was born on December 23, 2003, and is 22 years old as of 2026.

Tubbo's net worth is estimated at $7 million, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.

Tubbo is British, born in Walsall, England, UK.

Tubbo — Official Social Media & Links

All accounts below are the verified official profiles for Tubbo. Follower counts are approximate and updated periodically.

Sponsorship Rates & Booking

Estimated net worth: $7 million. This figure is derived from YouTube ad revenue, brand deal income, equity stakes in business ventures, and merchandise sales. All figures are estimates based on publicly available data and industry benchmarks.
Based on publicly reported deals and industry benchmarks, a dedicated YouTube video integration is estimated at $0–$0, while Instagram posts are typically in the $0–$0 range. Actual rates depend on deal structure, exclusivity, and usage rights.
Tubbo's real name is Toby Smith. Born on December 23, 2003 in Walsall, England, UK.
Tubbo's combined reach across all platforms is approximately 14.7M:
  • Youtube: 7M followers
  • Twitch: 4.5M followers
  • Twitter: 3.2M followers
Tubbo is managed by Independent. For sponsorship and brand partnership inquiries, contact the management agency directly.