AsapSCIENCE

Who Is AsapSCIENCE?

AsapSCIENCE is the Canadian science education YouTube channel built by Mitchell Moffit and Gregory Brown — two Ontario-based creators who found a format gap in 2012 and solved it precisely: science communication that is genuinely entertaining without being dumbed down, delivered through hand-drawn whiteboard animation with a conversational narration style that treats the audience's curiosity as an asset rather than a limitation to work around. With 10.5 million YouTube subscribers and an additional 2 million TikTok followers, they are among the most commercially successful science creators in YouTube history, a position built on the insight that the mass audience for science content existed before the format that could capture it did — and that the whiteboard animation plus enthusiastic narration combination was that format. Their $4 million estimated net worth reflects a channel that has operated at commercial scale for over a decade without the burnout or audience defection that most long-running YouTube channels experience.^[1]

Moffit and Brown are also openly gay partners — a biographical fact that makes their channel one of the few explicitly LGBTQ+-identified science education channels at their scale, and that has shaped their content decisions (they have produced science-based videos on sexual orientation, gender, and LGBTQ+ biological questions) in ways that serve an audience who finds science-backed discussions of LGBTQ+ topics from trusted LGBTQ+ creators specifically valuable. This dual identity — science education channel and openly LGBTQ+ creators — gives them audience segments and brand partnership access that neither dimension alone would provide.

Ontario Origins and the Whiteboard Animation Format

Mitchell Moffit and Gregory Brown launched AsapSCIENCE in 2012 from Ontario, where both had studied at the University of Guelph — Moffit in biology, Brown in fine arts and biology. Their educational backgrounds gave them the scientific credibility to write accurate content and the visual art foundation to execute the whiteboard animation format that distinguishes their videos from the talking-head or presentation-slide science communication that had preceded them on YouTube. The Guelph connection also reflects Canada's specific educational culture: a university system that encourages science communication and public education as legitimate academic pursuits, producing creators who approach science content with the intellectual rigor of researchers rather than the entertainment priorities of professional content studios.^[2]

Their whiteboard animation format was not technically novel in 2012 — the RSA Animate video series had demonstrated the format's potential for long-form intellectual content — but they adapted it specifically to YouTube's three-to-five minute science explainer format, optimizing for the specific combination of visual engagement and information density that makes short-form science education content re-watchable. Their animation style — hand-drawn illustrations that appear progressively as the narration describes each concept — synchronizes visual learning with auditory explanation in ways that research on learning effectiveness consistently identifies as superior to either channel alone.

Science Topics, Health Content, and Viral Biology

Their most-viewed content covers the science questions that their audience's genuine curiosity generates — "What If You Stopped Sleeping?", "The Science of Laziness," "Your Brain on Drugs," "How Much Is Your Body Worth?" — topics selected not for their educational importance but for their intrinsic audience interest. This audience-first topic selection is the key to their reach: they are not producing the content that science educators believe people should know, but the content that people are already curious about and searching for, using the scientific framework to satisfy that curiosity at a depth that entertainment-first science content does not reach. The result is a channel that functions as both entertainment and education without fully committing to either category's conventions — too scientifically rigorous for pure entertainment channels, too entertaining for educational institutions — occupying a middle space that neither market had fully exploited before them.^[3]

Their LGBTQ+ science content — videos on the biological and evolutionary basis of sexual orientation, the science of gender, and related topics — serves an audience that finds scientifically grounded discussion of these topics from LGBTQ+ creators specifically trustworthy: neither the stigmatizing framing that LGBTQ+ audiences encounter in some scientific discussions, nor the entirely affirmative but scientifically shallow coverage that advocacy-focused creators produce. Their unique position as scientifically trained, openly gay creators gives them credibility on these topics from both directions simultaneously.

Brand Deals & Science Education Creator Economics

AsapSCIENCE's estimated YouTube dedicated rate is $40,000–$100,000 per placement, reflecting 10.5 million subscribers with the science education audience's specific demographic premium: their viewers skew 18-34, college-educated, high digital literacy, and English-speaking globally. These are the demographics that tech company advertising, subscription service brands, and educational platform partners pay above-market CPM rates to reach. Audible, Brilliant, and NordVPN represent the brand categories that specifically target this demographic — audiobooks for educated readers, math and science learning platforms for already-curious learners, and VPN services for tech-literate users. The science education creator CPM premium reflects the documented purchasing behavior of this demographic: higher-than-average conversion rates for subscription services, software tools, and online education. For science and education creator rate benchmarks, see our education influencer pricing guide and YouTube pricing overview.

Related Creators

Yes Theory's Canadian adventure collective and AsapSCIENCE's Canadian science education duo both demonstrate the specific creative energy that Canada's bilingual, multicultural educational culture contributes to global English-language content creation: both channels built global audiences from Canadian foundations without the Los Angeles creator infrastructure that US top-tier creators typically rely on. Mark Wiens's food travel content and AsapSCIENCE's science education content share the audience engagement mechanic that makes both commercially resilient: both satisfy genuine curiosity (about food cultures and science questions respectively) at a depth that their audience's curiosity demands, creating the return-viewing loyalty that entertainment-only content cannot sustain across decade-long channel lifespans.

Sources

1. 1 The Globe and Mail — AsapSCIENCE: Ontario's Science Educators Who Built a 10 Million Subscriber YouTube Channel (2018)
2. 2 Wired Canada — How Mitchell Moffit and Gregory Brown Turned University Biology Into 10 Million YouTube Subscribers (2019)
3. 3 Science Communication — The AsapSCIENCE Model: Audience-First Topic Selection in Science YouTube (2020)

Frequently Asked Questions

AsapSCIENCE — Official Social Media & Links

All accounts below are the verified official profiles for AsapSCIENCE. Follower counts are approximate and updated periodically.