Who Is The Plain Bagel?
Richard Coffin, a CFA charterholder behind The Plain Bagel, produces carefully researched, evidence-based investment education that prioritizes accuracy over entertainment. His videos on index funds, market history, and financial scam awareness are widely cited by financial advisors as genuinely trustworthy content. The channel name reflects his belief in keeping investing simple, boring, and effective.
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Across Youtube (1M), X (Twitter) (55K), The Plain Bagel has accumulated a combined following of 1.1M — an audience built over 10 years of consistent finance & investing content rather than a single viral moment. The Canadian creator has been active since 2016, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of B+ with an engagement rate of 3.5%.
Background & Career
The Plain Bagel — born March 15, 1993 in Ottawa, Ontario — began publishing finance & investing content in 2016. The channel's early positioning in the finance & investing creator community created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.
The growth data is concrete: 700K subscribers in 2022 expanded to 1M by 2024, with monthly views reaching 2.2M at current levels — with the strongest subscriber growth arriving in 2023. Managed by Self-managed, the channel now operates as a professional media property with structured brand partnership infrastructure rather than an ad-hoc creator operation.
Finance & Investing Content & Platform Strategy
The content focuses on evidence-based investing, cfa, index funds, scam awareness, canadian finance — a positioning that delivers consistent algorithmic traffic from viewers actively searching for finance & investing expertise. The primary platform is Youtube with 1M followers, supplemented by presence on X (Twitter). Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.
The 3.5% engagement rate signals an audience of engaged followers with demonstrated interest in finance & investing content. That behavioral profile — active rather than passive consumption — is the metric that brands in the finance & investing category consistently prioritize over raw follower count when evaluating creator partnerships.
Brand Deals & Sponsorship Rates
The Plain Bagel's verified brand partnership history includes Questrade and Wealthsimple — covering Sponsored Integration, Sponsored Dedicated. The deal portfolio demonstrates the category alignment that makes finance & investing creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $1M+. For current benchmarks on finance & investing creator rates at comparable scale, see our YouTube influencer pricing guide.
Finance & Investing Creator Influence & Legacy
The Plain Bagel's 10-year track record in the finance & investing creator community represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 1.1M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.
For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The B+ Social Blade grade and 3.5% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.
Platform Statistics
Channel Growth History
| Year | YouTube Subscribers | Monthly Views | Est. Annual Earnings |
|---|---|---|---|
| 2024 | 1M | 2.2M | $264K – $264K |
| 2023 | 860K | 1.9M | $216K – $216K |
| 2022 | 700K | 1.6M | $180K – $180K |
Data sourced from Social Blade & public estimates. Updated annually.
Estimated Sponsorship Rates
Market estimates — actual rates vary by deal structure & exclusivity
Brand Deals & Sponsorships
| Brand | Year | Deal Type | Source |
|---|---|---|---|
| Questrade | 2023 | Sponsored Integration | YouTube video disclosure |
| Wealthsimple | 2022 | Sponsored Dedicated | YouTube video disclosure |
Frequently Asked Questions
The Plain Bagel's real name is Richard Coffin.
The Plain Bagel was born on March 15, 1993, and is 33 years old as of 2026.
The Plain Bagel's net worth is estimated at $1M+, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.
The Plain Bagel is Canadian, born in Ottawa, Ontario.
The Plain Bagel — Official Social Media & Links
All accounts below are the verified official profiles for The Plain Bagel. Follower counts are approximate and updated periodically.
Sponsorship Rates & Booking
- Youtube: 1M followers
- Twitter: 55K followers
