Not Just Bikes

Who Is Not Just Bikes?

Not Just Bikes advocates for walkable cities, cycling infrastructure, and strong towns through high-quality documentary-style videos filmed primarily in Amsterdam and Dutch cities.

Across Youtube (1.2M), X (Twitter) (80K), Patreon (3K), Not Just Bikes has accumulated a combined following of 1.3M — an audience built over 6 years of consistent urban planning content rather than a single viral moment. The Canadian creator has been active since 2020, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of A with an engagement rate of 5.2%.

Background & Career

Not Just Bikes — born January 1, 1984 in Canada — began publishing urban planning content in 2020. The channel's early positioning in the urban planning creator community created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.

The growth data is concrete: 200K subscribers in 2021 expanded to 1.2M by 2026, with monthly views reaching 2.5M at current levels — with the strongest subscriber growth arriving in 2022. Managed by Independent, the channel now operates as a professional media property with structured brand partnership infrastructure rather than an ad-hoc creator operation.

Urban Planning Content & Platform Strategy

The content focuses on youtube, urban planning, cycling, cities — a positioning that delivers consistent algorithmic traffic from viewers actively searching for urban planning expertise. The primary platform is Youtube with 1.2M followers, supplemented by presence on X (Twitter) and Patreon. Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.

The 5.2% engagement rate signals an audience of engaged followers with demonstrated interest in urban planning content. That behavioral profile — active rather than passive consumption — is the metric that brands in the urban planning category consistently prioritize over raw follower count when evaluating creator partnerships.

Brand Deals & Sponsorship Rates

Not Just Bikes's verified brand partnership history includes Nebula — covering YouTube Integration. The deal portfolio demonstrates the category alignment that makes urban planning creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $600K. For current benchmarks on urban planning creator rates at comparable scale, see our YouTube influencer pricing guide.

At 1.3M combined reach, the estimated YouTube integration rate is $2,500–$8,000, with dedicated video deals ranging $7,000–$22,000. Brands whose products align directly with the audience's established interests see conversion rates above what these baseline figures predict — the urban planning category's specificity creates purchase intent premium that general entertainment creators at similar scale cannot replicate. How brand deal negotiations are structured matters as much as the rate itself — see our influencer pricing breakdown for tier comparisons.

Urban Planning Creator Influence & Legacy

Not Just Bikes's 6-year track record in the urban planning creator community represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 1.3M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.

For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The A Social Blade grade and 5.2% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.

Frequently Asked Questions

Not Just Bikes — Official Social Media & Links

All accounts below are the verified official profiles for Not Just Bikes. Follower counts are approximate and updated periodically.