Who Is Mikecrack?
Miguel Ángel Rogel Ruiz — Mikecrack — is the Spanish gaming YouTuber whose Minecraft content made him one of the most-subscribed gaming creators in Spain and one of the most-subscribed Spanish-language gaming creators globally, with 30 million Instagram followers and over 35 million YouTube subscribers. His content is primarily aimed at a young audience (6-14 years old) through Minecraft builds, challenges, maps, and collaborative series with other Spanish creators — a specific market position that gives him commercial value for brands targeting younger Spanish-speaking consumers that entertainment-adult creators at comparable follower counts do not access. His Minecraft content's longevity — consistently producing videos for a decade as the game itself has remained the most-played PC game globally — represents one of the most sustained individual-creator content relationships with a single game franchise in YouTube history.[1]
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The Spanish gaming YouTube ecosystem he helped build — alongside El Rubius and AuronPlay for adult gaming, and alongside Timba Vk and other family-friendly creators for younger audiences — established Spain as one of the countries with the highest ratio of per-population YouTube gaming subscriptions in Europe, a density that has driven Spanish gaming peripheral and FMCG brand investments in creator partnerships at rates that exceed what the market size alone would predict.
Early Life & Málaga Origins
Miguel Ángel Rogel Ruiz was born on May 30, 1999, in Málaga, Spain. He began his Mikecrack channel in 2012 at age 13, posting Minecraft content at a point when Spanish-language Minecraft gaming was growing alongside the game's English-language creator community. His early success in family-friendly Minecraft content — avoiding the adult humor that El Rubius and AuronPlay were building their audiences with — positioned him as the Spanish-language creator for younger gaming audiences, a demographic segment that Spanish gaming YouTube had not yet systematically served at the scale his channel demonstrated was commercially viable.[2]
His collaborations with other Spanish gaming creators — including El Trollino and various members of the Spanish Minecraft creator community — built a collaborative content network where each creator's audience could discover others, generating subscriber cross-pollination that helped all participants grow faster than they would have independently. This collaborative model, predating the "creator collective" format that became standard in later years, was built organically around shared game content rather than business arrangements.
Career Timeline
Brand Deals & Family Gaming Creator Economics
Mikecrack's estimated Instagram post rate is €50,000–€100,000 ($55,000–$110,000) per placement, reflecting 30 million followers concentrated heavily in the 8-16 age demographic that toy, gaming, food, and entertainment brands pay premium rates to reach through trusted creator voices. His brand partnerships include gaming hardware brands (for younger audiences), Spanish food and drink brands, and entertainment platform campaigns — categories whose purchase decision-making involves both the young audience member and their parents, which his family-friendly brand positioning serves. The commercial principle his career demonstrates: family-friendly gaming content at scale generates brand rates that exceed what equivalent adult gaming content would receive in the same market, because the addressable brand partner universe (toy brands, family entertainment, children's FMCG) pays specifically for the trust premium of non-controversial content in a category where parent co-viewing influences purchase. See our gaming influencer rate breakdown and YouTube influencer pricing guide for gaming creator rate comparisons.
Related Creators
AuronPlay and Mikecrack represent the two audience poles of Spanish gaming YouTube: adult comedy/commentary vs. family-friendly gaming — together they demonstrate how the Spanish-language gaming creator ecosystem developed two parallel commercial tracks serving completely different advertiser categories with comparable subscriber scale. Total Gaming's Indian family-friendly mobile gaming approach parallels Mikecrack's positioning in the Spanish market: both built the most-subscribed family gaming channels in their respective language markets on a single dominant game franchise. Pedro Rezende in Brazil executed the same Minecraft-family-gaming market position in Portuguese that Mikecrack built in Spanish — the parallel growth curves across three markets demonstrate that this content format generates predictable scale when applied to the dominant game of its era.
For rates and benchmarks in this creator category, see our YouTube influencer pricing guide.
Sources
- 1 Tubefilter — Mikecrack: Spain's Most-Subscribed Family Gaming Creator (2020)
- 2 La Vanguardia — Minecraft y YouTube: La Revolución Española del Gaming Juvenil (2017)
Platform Statistics
Channel Growth History
| Year | YouTube Subscribers | Monthly Views | Est. Annual Earnings |
|---|---|---|---|
| 2024 | 0 | 0 | — |
| 2021 | 0 | 0 | — |
| 2017 | 0 | 0 | — |
Data sourced from Social Blade & public estimates. Updated annually.
Estimated Sponsorship Rates
Market estimates — actual rates vary by deal structure & exclusivity
Brand Deals & Sponsorships
| Brand | Year | Deal Type | Source |
|---|
Frequently Asked Questions
Mikecrack's real name is Miguel Bernal.
Mikecrack was born on June 1, 1994, and is 31 years old as of 2026.
Mikecrack's net worth is estimated at $6 million, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.
Mikecrack is Spanish, born in Madrid, Spain.
Mikecrack — Official Social Media & Links
All accounts below are the verified official profiles for Mikecrack. Follower counts are approximate and updated periodically.
Sponsorship Rates & Booking
- Youtube: 30M followers
- Instagram: 4M followers
- Tiktok: 7M followers
