Who Is Total Gaming?
Ajay — known online as Ajjubhai and as the face of Total Gaming — is the Indian gaming YouTuber from Ahmedabad, Gujarat, who built one of the most-subscribed gaming channels in India primarily through Free Fire gameplay, tutorials, and challenge content targeting the Indian mobile gaming market. With 37 million Instagram followers and over 35 million YouTube subscribers, Total Gaming represents the commercial scale of India's mobile gaming audience — a market where Free Fire has been the dominant battle royale title (particularly after PUBG Mobile's 2020 ban in India) and where gaming content has generated advertising revenue and brand deal rates that have grown substantially as Indian digital ad market rates have matured.[1]
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His content identity is built around Free Fire's Indian playerbase in a way that CarryMinati's commentary-gaming content is not: Total Gaming is specifically a game-expertise channel whose commercial value comes from the active Free Fire player base that uses his videos as skill-building resources, tier-up guides, and challenge entertainment. This functional content relationship — where viewers use his content to improve at the game — generates higher return-viewer rates than entertainment-only gaming content, which directly affects the advertising and sponsorship rates his channel commands in the Indian gaming market.
Origins & Free Fire Mobile Gaming
Ajay began the Total Gaming YouTube channel focused on Free Fire — the Garena battle royale mobile game that had launched in 2017 and found its largest global market in India and Southeast Asia. The channel's growth accelerated significantly after September 2020, when the Indian government banned PUBG Mobile (along with 118 other Chinese applications), which redirected a substantial portion of India's battle royale gaming audience toward Free Fire as the primary available title. Total Gaming's existing Free Fire expertise and established channel infrastructure positioned it to capture the audience migration from PUBG content creators to the primary remaining mobile battle royale, generating subscriber growth during 2020-2021 that reflected the structural market shift rather than just organic channel growth.[2]
His content output — typically multiple videos per week across gameplay, challenge, and tutorial formats — reflects the Indian gaming creator work rate that the competitive mobile gaming content market requires. The consistency of output is commercially significant: gaming channels whose viewership is functionally driven (skill-learning) require consistent fresh content to maintain the habitual viewing that gaming tutorial audiences have, unlike entertainment gaming channels where viral peaks can substitute for volume.
Career Timeline
Brand Deals & Indian Mobile Gaming Economics
Total Gaming's estimated Instagram post rate is ₹1–2 crore ($120,000–$240,000) per placement, reflecting 37 million followers and the gaming-specific audience premium that mobile gaming hardware, energy drink, and gaming peripheral brands pay in the Indian market. His primary brand partnerships are in the gaming ecosystem: Garena Free Fire itself (official brand ambassador for multiple in-game events), gaming smartphone brands (OnePlus, Asus ROG), and gaming peripheral brands whose India market entry strategies depend on authentic gaming creator endorsement rather than celebrity adjacency. The commercial principle his channel demonstrates: gaming channels whose audiences are functional users (active Free Fire players using his content to improve) generate higher brand deal conversion rates for gaming-category brands than entertainment gaming channels of comparable size, because the audience demonstrates active game investment. For Indian gaming creator rate context, see our celebrity pricing breakdown and influencer pricing guide.
Related Creators
CarryMinati represents the contrasting Indian YouTube creator archetype: comedy and commentary vs. Total Gaming's pure gameplay expertise — together they illustrate how the Indian YouTube market supports both functional content (skill-building) and entertainment content at the 30M+ subscriber level simultaneously. Techno Gamerz (Ujjwal) occupies the same functional gaming content niche in India, and the comparison between their Free Fire and GTA/open-world content audiences illustrates how Indian mobile gaming has developed distinct creator audiences for different game categories. IShowSpeed represents the international version of the gaming creator who built explosive growth through authentic game-passion content — the emotional authenticity that Speed applies to FIFA is structurally comparable to the expertise authenticity that Total Gaming applies to Free Fire.
For rates and benchmarks in this creator category, see our YouTube influencer pricing guide.
Sources
- 1 Business Standard — Total Gaming: How Free Fire Built India's Biggest Mobile Gaming Channel (2022)
- 2 The Hindu — PUBG Mobile Ban: The Creators Who Gained and Lost (2020)
Platform Statistics
Channel Growth History
| Year | YouTube Subscribers | Monthly Views | Est. Annual Earnings |
|---|---|---|---|
| 2024 | 36M | 78M | $1.1M – $3.2M |
| 2021 | 25M | 60M | $840K – $2.4M |
| 2019 | 1M | 15M | $120K – $420K |
Data sourced from Social Blade & public estimates. Updated annually.
Estimated Sponsorship Rates
Market estimates — actual rates vary by deal structure & exclusivity
Brand Deals & Sponsorships
| Brand | Year | Deal Type | Source |
|---|---|---|---|
| Garena Free Fire | 2019 | Game Title Sponsor | Creator Disclosure |
| Poco India | 2022 | Smartphone Campaign | Media Report |
Frequently Asked Questions
Total Gaming's real name is Ajay Nayak (Ajjubhai).
Total Gaming was born on November 8, 1997, and is 28 years old as of 2026.
Total Gaming's net worth is estimated at $3 million, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.
Total Gaming is Indian, born in Surat, Gujarat, India.
Total Gaming — Official Social Media & Links
All accounts below are the verified official profiles for Total Gaming. Follower counts are approximate and updated periodically.
Sponsorship Rates & Booking
- Youtube: 37M followers
- Instagram: 4M followers
