EEVblog

Who Is EEVblog?

EEVblog — whose creator is Dave Jones, born 1971 in Australia — is the electronics engineering video blog that has been running since 2009 and occupies a unique position in technical YouTube: a channel that serves professional electronics engineers, advanced hobbyists, and students with the specific depth of content — component teardowns, oscilloscope tutorials, PCB design reviews, test equipment evaluations — that the genuine electronics engineering community needs and that almost no other YouTube channel provides at equivalent depth, expertise, and volume. Dave Jones' professional background as a working electronics engineer before starting EEVblog gives his content the specific authority that distinguishes genuine expert technical education from enthusiast explanation: when he tears down a multimeter or explains why a specific op-amp topology is better suited to a particular application, the analysis comes from someone whose professional career involved designing the kind of circuits he's discussing, not from someone who learned electronics as a hobby and explains it with hobbyist depth. Since 2009, EEVblog has published over 1,600 episodes across formats ranging from quick mailbag unboxings to multi-part in-depth tutorials on subjects like power supply design, analog circuit fundamentals, and the specific test and measurement equipment that every serious electronics lab requires. His 900,000 YouTube subscribers are notable not for their number relative to entertainment channels but for their specific composition: professional electrical engineers, electronics students at university level, advanced makers, and the technical R&D community whose commercial engagement with test equipment, components, and development tools represents the highest-value B2B-adjacent advertising market in technical YouTube. The Element14 partnership — a major electronics components distributor — reflects precisely this commercial alignment: an audience that buys components, oscilloscopes, soldering stations, and bench equipment in purchasing decisions worth hundreds to thousands of dollars, not the $10–$30 impulse purchases that consumer electronics content drives.

His audience's specific characteristic is the professional or serious hobbyist electronics engineer aged 20–55 whose genuine technical investment in the craft produces purchasing decisions for test equipment, components, and electronic development tools that represent the highest-value per-viewer commercial engagement in technical creator content — a viewer whose relationship with EEVblog reflects professional development alongside entertainment, treating the channel as continuing education rather than passive technical consumption.

Origins: Australia 2009, Circuit Design & The Professional Electronics Engineer's YouTube

Dave Jones started EEVblog in 2009 from a position of genuine professional engineering credentials — a working electronics engineer who had spent years designing circuits professionally and who had accumulated the specific technical knowledge base that makes teardown analysis genuinely informative rather than superficial disassembly documentation. The channel's title references EEV: Electron Emitting Valve, a component of early vacuum tube electronics — a signal from the beginning that this was content for people who understand the history and technical vocabulary of electronics rather than a general tech audience needing simplified explanations. His early content established the specific EEVblog voice: unscripted, technically dense, with the natural enthusiasm of an engineer who genuinely finds circuit analysis entertaining — a contrast to the scripted, production-optimized technical content that larger tech YouTube channels develop when audience scale requires the professional production values that eliminate the authentic engineering voice. The mailbag segment — where viewers send him equipment for on-camera evaluation — became one of YouTube's most durable technical content formats precisely because Dave Jones' evaluations are genuine engineering assessments rather than sponsored reviews, with the specific critical depth that comes from having designed professional-grade equipment and knowing what "good" looks like from both user and designer perspectives. His channel's longevity — 15+ years of consistent publishing, 1,600+ episodes — demonstrates that professional technical content whose primary audience is other professionals sustains engagement above entertainment content whose audience moves to the next novelty, because the electronics engineering audience's relationship with EEVblog is utility-based rather than entertainment-based, driven by genuine professional development need that doesn't expire.^[1]

Electronics Engineering Community & Professional Technical Audience

EEVblog's audience represents the professional and serious hobbyist electronics engineer whose genuine technical investment produces above-average commercial engagement with components distributors, test equipment brands, and electronics development tools. Element14's partnership reflects the commercial alignment between a professional engineering audience making actual test equipment and component purchasing decisions and the electronics distributor whose B2B-adjacent customers are exactly the engineers who watch EEVblog for genuine technical guidance.^[2]

Brand Deals & Electronics Engineering Creator Economics

EEVblog's estimated brand deal rate is $5,000–$16,000 per YouTube placement, with electronics components distributors, test equipment manufacturers, and electronics development tool companies targeting the professional and serious hobbyist electronics engineer representing the channel's primary commercial categories. The channel's professional engineering audience whose test equipment purchases average hundreds to thousands of dollars per transaction produces B2B-adjacent commercial value per viewer that consumer electronics channels with ten times the subscriber count cannot replicate — because the CPM that professional engineering advertisers justify for an audience actively making professional-grade purchasing decisions reflects the lifetime value of an engineer customer rather than the one-time value of a consumer impulse purchase. For creator rate benchmarks, see our influencer pricing guide and brand deal negotiation guide.

Related Creators

Mathologer's academic-depth mathematics education and EEVblog's professional-depth electronics engineering both demonstrate that the technical and scientific YouTube creator categories that produce the most commercially valuable audiences are those where the creator's genuine professional expertise creates content utility for viewers whose relationship with the subject is professional rather than recreational — because the professional viewer whose learning need is genuine and whose purchasing decisions are directly influenced by the content they consume represents a commercial value per viewer that no entertainment channel, however large, can match on a per-viewer basis for the specialized advertisers whose products serve these professional audiences.

Sources

1. 1 IEEE Spectrum -- EEVblog and Professional Engineering YouTube: How Dave Jones Built the Electronics Engineering Community's Video Reference by Choosing Technical Depth Over Audience Scale (2019)
2. 2 Element14 Creator Program -- Professional Engineering Audiences and B2B-Adjacent Creator Economics: Why Test Equipment and Components Distributors Find Technical Channel Partnerships More Commercially Efficient Than Mass Consumer Electronics Advertising (2021)

Frequently Asked Questions

EEVblog — Official Social Media & Links

All accounts below are the verified official profiles for EEVblog. Follower counts are approximate and updated periodically.