What is a good CPM for influencer marketing?

Influencer marketing CPM (cost per 1,000 impressions) typically ranges from $5–$50 depending on platform and tier. Nano influencers often deliver $5–$15 CPM, micro influencers $10–$25, and macro influencers $20–$50. This compares favorably to paid social ads at $15–$30 CPM.

Should brands use micro or macro influencers?

For most brands, micro influencers (10K–100K) deliver better ROI because of higher engagement rates (3–6% vs under 1.5% for mega accounts) and lower cost-per-engagement. Macro and mega influencers are better for pure awareness plays where reach volume is the primary KPI.

Influencer Marketing ROI Calculator 2026 — Is Your Campaign Worth It?

Budget

Campaign Budget: $5,000

$500$5K$25K$100K$500K+

Campaign Goal

Influencer Mix

Influencer Tier

Platform

Niche

Product / Offer

Avg. Order Value: $80

$10$50$100$250$500

Gross Margin: 40%

10%30%50%70%90%

👁

Est. Impressions

1.2M

CPM: $4.20

🎯

Est. Engagements

48K

CPE: $0.10

🖱

Est. Clicks

3,600

CPC: $1.39

📈
Est. Revenue
$8,640
ROI: +73%

✅

Solid ROI — micro campaigns outperform

Your micro-influencer mix is expected to deliver above-average engagement at efficient CPM. This budget tier typically beats paid social by 2–3x on cost-per-engagement.

CPM Benchmarks by Platform & Tier

Typical influencer marketing CPM (cost per 1,000 impressions) vs. paid social

Instagram CPM

Nano$5 – $12

Micro$8 – $20

Mid-Tier$12 – $30

Macro$20 – $45

Mega$30 – $60

TikTok CPM

Nano$3 – $8

Micro$5 – $15

Mid-Tier$8 – $20

Macro$15 – $35

Mega$25 – $50

YouTube CPM

Micro$15 – $35

Mid-Tier$20 – $50

Macro$30 – $60

Mega$40 – $100

vs. Paid Social

FB/IG Ads$8 – $20

Google Ads$1 – $5

LinkedIn Ads$30 – $80

Influencer EdgeTrust + ER

Frequently Asked Questions

A good influencer marketing ROI is $5–$6 return for every $1 spent, according to industry benchmarks. Micro-influencer campaigns often outperform macro campaigns on ROI due to higher engagement rates (3–6% vs under 1.5%) and lower fees per post.

ROI = (Revenue Generated - Campaign Cost) / Campaign Cost × 100. For awareness campaigns, use CPM and estimated reach. For conversion campaigns, track link clicks, promo codes, or affiliate sales to get hard revenue figures. Always attribute through UTM tags or unique discount codes.

Influencer marketing CPM typically ranges $5–$50 depending on platform and tier. Nano influencers deliver $5–$15 CPM, micro $10–$25, macro $20–$50. This compares favorably to paid social at $15–$30 CPM — and influencer impressions carry implicit endorsement that ads cannot buy.

For most brands, micro influencers (10K–100K) deliver better ROI because of higher engagement rates and lower cost-per-engagement. Macro and mega influencers are better for pure awareness plays where reach volume is the primary KPI. A blended strategy — 1 macro + 4–6 micro — often outperforms both extremes.

Influencer Marketing ROI Calculator

CPM Benchmarks by Platform & Tier

Frequently Asked Questions

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