Tems

Who Is Tems?

Tems is a Grammy-winning Nigerian singer and songwriter who blends Afrobeats with soul and R&B. Her collaboration with Drake on "Fountains" and her debut album "Born in the Wild" cemented her as Africa's leading female voice in global music.

Across Youtube (3M), Instagram (8M), Tiktok (2M), Tems has accumulated a combined following of 13M — an audience built over 8 years of consistent r&b & afrobeats content rather than a single viral moment. The Nigerian creator has been active since 2018, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of A+ with an engagement rate of 5.8%.

Background & Career

Tems — born June 11, 1995 in Lagos, Nigeria — began publishing r&b & afrobeats content in 2018. The channel's early positioning in the r&b & afrobeats creator community created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.

The growth data is concrete: 100K subscribers in 2020 expanded to 2.9M by 2024, with monthly views reaching 14M at current levels — with the strongest subscriber growth arriving in 2022. Managed by Since '93 / Columbia Records, the channel now operates as a professional media property with structured brand partnership infrastructure rather than an ad-hoc creator operation.

R&B & Afrobeats Content & Platform Strategy

The content focuses on youtube, afrobeats, rnb, soul, grammy, nigeria, global — a positioning that delivers consistent algorithmic traffic from viewers actively searching for r&b & afrobeats expertise. The primary platform is Youtube with 3M followers, supplemented by presence on Instagram and Tiktok. Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.

The 5.8% engagement rate signals an audience of engaged followers with demonstrated interest in r&b & afrobeats content. That behavioral profile — active rather than passive consumption — is the metric that brands in the r&b & afrobeats category consistently prioritize over raw follower count when evaluating creator partnerships.

Brand Deals & Sponsorship Rates

Tems's verified brand partnership history includes Fendi and Pepsi Africa — covering Fashion House Campaign, Pan-African Campaign. The deal portfolio demonstrates the category alignment that makes r&b & afrobeats creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $8 million. For current benchmarks on r&b & afrobeats creator rates at comparable scale, see our YouTube influencer pricing guide.

At 13M combined reach, the estimated YouTube integration rate is $0–$0, with dedicated video deals ranging $80,000–$250,000. Brands whose products align directly with the audience's established interests see conversion rates above what these baseline figures predict — the r&b & afrobeats category's specificity creates purchase intent premium that general entertainment creators at similar scale cannot replicate. How brand deal negotiations are structured matters as much as the rate itself — see our influencer pricing breakdown for tier comparisons.

R&B & Afrobeats Creator Influence & Legacy

Tems's 8-year track record in the r&b & afrobeats creator community represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 13M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.

For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The A+ Social Blade grade and 5.8% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.

Frequently Asked Questions

Tems — Official Social Media & Links

All accounts below are the verified official profiles for Tems. Follower counts are approximate and updated periodically.