Simon Minter

Who Is Simon Minter?

Simon Minter, known as Miniminter, is a Sidemen member and content creator known for FIFA, reaction videos, and his long-running friendship with the Sidemen group.

Across Youtube (9.8M), Instagram (5.2M), Tiktok (1.8M), X (Twitter) (5.1M), Simon Minter has accumulated a combined following of 21.9M — an audience built over 14 years of consistent entertainment content rather than a single viral moment. The British creator has been active since 2012, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of A+ with an engagement rate of 3.1%.

Background & Career

Simon Minter — born September 19, 1992 in Teesside, England — began publishing entertainment content in 2012. The channel's early positioning in the entertainment creator space created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.

The growth data is concrete: 2M subscribers in 2015 expanded to 9.8M by 2026, with monthly views reaching 8M at current levels — with the strongest subscriber growth arriving in 2019. Managed by Sidemen, the channel now operates as a professional media property with structured brand partnership infrastructure rather than an ad-hoc creator operation.

Entertainment Content & Platform Strategy

The content focuses on youtube, sidemen, fifa, entertainment — a positioning that delivers consistent algorithmic traffic from viewers actively searching for entertainment expertise. The primary platform is Youtube with 9.8M followers, supplemented by presence on Instagram and Tiktok and X (Twitter). Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.

The 3.1% engagement rate signals an audience of general entertainment viewers who follow creator personality as much as content format. That behavioral profile — active rather than passive consumption — is the metric that brands in the entertainment category consistently prioritize over raw follower count when evaluating creator partnerships.

Brand Deals & Sponsorship Rates

Simon Minter's verified brand partnership history includes PRIME Hydration and TALA — covering Brand Partnership, Instagram Campaign. The deal portfolio demonstrates the category alignment that makes entertainment creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $8 million. For current benchmarks on entertainment creator rates at comparable scale, see our YouTube influencer pricing guide.

At 21.9M combined reach, the estimated YouTube integration rate is $0–$0, with dedicated video deals ranging $35,000–$100,000. Brands whose products align directly with the audience's established interests see conversion rates above what these baseline figures predict — the entertainment category's specificity creates purchase intent premium that general entertainment creators at similar scale cannot replicate. How brand deal negotiations are structured matters as much as the rate itself — see our influencer pricing breakdown for tier comparisons.

Entertainment Creator Influence & Legacy

Simon Minter's 14-year track record in the entertainment creator space represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 21.9M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.

For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The A+ Social Blade grade and 3.1% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.

Frequently Asked Questions

Simon Minter — Official Social Media & Links

All accounts below are the verified official profiles for Simon Minter. Follower counts are approximate and updated periodically.