Patrick Starrr

Who Is PatrickStarrr?

PatrickStarrr is Patrick Simondac — the Filipino-American beauty creator, TV host, and MAC Cosmetics collaborator who built 5.5 million YouTube subscribers by establishing one of the beauty genre's most distinctive creative identities: a larger-than-life performance persona whose drag-influenced glamour aesthetic combined with genuine makeup skill and high-production entertainment to redefine what male beauty creators could achieve on YouTube at scale. Born November 11, 1989, in Orlando, Florida, to Filipino immigrant parents, he began posting makeup tutorials in 2013 at a moment when male beauty creators were rare enough that his presence was inherently category-defining — not as the first man in beauty YouTube but as one of the first to achieve mainstream commercial legitimacy at the scale that brands use to set influencer rate benchmarks. His collaboration with MAC Cosmetics — the "MAC x PatrickStarrr" collection — positioned him as one of the few YouTube beauty creators whose commercial status crossed from influencer endorsement into co-creator partnership, a distinction that signals audience loyalty and demographic value beyond what raw subscriber counts communicate. His role as host of the E! network series "One Diva One Dude" extended his creative profile into television production, confirming that his entertainment skills translated beyond the YouTube format. His founding role in the beauty brand ONE/SIZE Beauty — a brand built on inclusive foundation range and performative beauty values aligned with his audience — represents his most commercially sophisticated move: building a beauty brand whose identity is inseparable from his public persona while positioning it as an independent commercial entity.

His audience's specific characteristic is the cross-demographic reach that his Filipino-American identity and drag-influenced aesthetic produces: Filipino diaspora viewers who identify with his immigrant family background, LGBTQ+ beauty audiences who see his visibility as representation, and mainstream beauty consumers who follow him for technique and entertainment — an unusually broad demographic coalition for a creator whose aesthetic is deliberately maximalist.

Origins: Orlando 2013, Filipino-American Beauty & the Maximalist Persona

Patrick Simondac launched PatrickStarrr in 2013 from Orlando, Florida, where his Filipino immigrant family background and drag-influenced aesthetic sensibility combined to produce a beauty persona that had no established template to follow: male beauty creators existed but none had built the mainstream commercial legitimacy that his trajectory achieved. His early tutorials — full-glam transformations, celebrity recreation looks, maximalist fantasy makeup — communicated both genuine skill and a performance commitment that differentiated his content from tutorial-first beauty channels whose education value outpaced their entertainment quality. His Filipino-American identity gave his content a specific cultural layer that resonated with the Filipino diaspora audience across the United States and Southeast Asia: content that never erased his cultural background in the way that mainstream aspirational beauty content often requires of non-white creators. His commercial break with MAC Cosmetics — which approached him as a co-creator rather than simply an endorsement face — validated his audience's commercial responsiveness at the level that major beauty conglomerates require before committing to a co-created product line, confirming that his subscriber base translated into purchase behavior.^[1]

MAC Collaboration, ONE/SIZE Beauty & 5.5M Subscribers

The MAC x PatrickStarrr collection established PatrickStarrr as one of the beauty industry's landmark influencer-to-brand partnerships — not a standard endorsement deal but a co-created collection that bore his creative imprint in shade selection, product naming, and packaging aesthetic. His subsequent founding of ONE/SIZE Beauty moved him from co-creator to brand owner: a company built on inclusive foundation ranges and the performative beauty values that his YouTube content had established as his brand identity. ONE/SIZE's commercial positioning — emphasizing inclusivity and the specific quality requirements that his high-production tutorial audience demands — reflects the strategic thinking of a creator who understood that his commercial ceiling was higher as a brand owner than as an endorsement partner. His E! network hosting role confirmed that his performance skills translated into traditional broadcast entertainment, extending his reach into the television audience that YouTube alone cannot access. His 5.5 million YouTube subscribers represent the core audience that has followed his evolution from tutorial creator to beauty entrepreneur — a subscriber relationship built on genuine skill credibility and entertainment quality that sustains commercial loyalty through brand evolution.^[2]

Brand Deals & Beauty Creator Economics

PatrickStarrr's estimated brand deal rate is $20,000–$65,000 per YouTube placement, reflecting 5.5 million subscribers in a cross-demographic beauty audience that includes Filipino diaspora viewers, LGBTQ+ beauty consumers, and mainstream makeup enthusiasts — a demographic coalition whose combined purchase intent in beauty, fashion, and lifestyle categories makes his audience commercially valuable across a wider product range than single-demographic beauty channels can serve. His ONE/SIZE Beauty founder status makes him a credible co-creation partner rather than just an endorsement face, commanding premium rates for partnerships that involve product development input. For beauty creator rate benchmarks, see our influencer pricing guide and Instagram pricing overview.

Related Creators

Manny MUA's male beauty creator trajectory and PatrickStarrr's both demonstrate that male beauty creators who build genuine skill credibility and develop a distinctive personality-driven aesthetic can achieve the commercial legitimacy that the beauty industry historically reserved for female creators — with both reaching MAC Cosmetics collaboration status and mainstream brand partnership scale. The difference is the aesthetic register: Manny MUA's approach is more accessible and relatable, while PatrickStarrr's maximalist drag-influenced aesthetic occupies a more performance-oriented lane that reaches the LGBTQ+ beauty audience and Filipino diaspora viewers that his specific cultural identity and creative sensibility produce.

Sources

1. 1 Allure -- PatrickStarrr's MAC Collaboration and the Rise of Male Beauty Influencers as Co-Creators (2017)
2. 2 Forbes -- ONE/SIZE Beauty and the Creator-to-Brand-Owner Pipeline: PatrickStarrr's Business Evolution (2021)

Frequently Asked Questions

Patrick Starrr — Official Social Media & Links

All accounts below are the verified official profiles for Patrick Starrr. Follower counts are approximate and updated periodically.