Nadeshot

Who Is Nadeshot?

Nadeshot is a Call of Duty legend and the CEO and founder of 100 Thieves, one of the most valuable esports organizations in the world, bridging competitive gaming with lifestyle and streetwear culture.

Nadeshot (born August 3, 1992 in Palos Hills, Illinois) is a American content creator active in the Gaming space since 2010. With a combined following of 8.6M across all platforms, Nadeshot ranks among the most impactful voices in the digital creator economy. Active on: Twitch (2.2M), Youtube (3.3M), X (Twitter) (3.1M).

Background & Career

Nadeshot — real name Matthew Haag — began building an online audience in 2010, focusing on gaming content that resonated with a broad and loyal following. The creator's consistent output, platform strategy, and understanding of audience psychology drove growth from a standing start to one of the most recognizable names in gaming.

Based in Palos Hills, Illinois, Nadeshot represents the American creator economy at its highest level. Managed by 100 Thieves, the brand has expanded beyond platform content into merchandise, brand partnerships, and business ventures.

Content Style & Audience

The content strategy centers on gaming topics, delivered through gaming, esports, call-of-duty, twitch, youtube, 100thieves. The audience skews toward engaged fans who follow not just for content but for the personality and perspective behind it — a hallmark of creators who convert views into lasting influence.

With an engagement rate of 1.3% and a Social Blade grade of A+, the metrics reflect an audience that actively participates rather than passively consumes.

Brand Partnerships & Business Ventures

Nadeshot has collaborated with major brands across 3 verified partnerships, spanning . The brand deal portfolio reflects the creator's niche authority and audience trust — prerequisites for deals in the range indicated in the Sponsored Rate section below.

Net worth is estimated at $35 million, combining platform revenue, brand deal income, and business equity.

Influence & Legacy

Few creators achieve the combination of audience scale, engagement depth, and commercial execution that Nadeshot has demonstrated since 2010. The trajectory — from first upload to 8.6M total followers — represents one of the cleaner case studies in sustainable creator brand building.

For brands considering partnerships, the key data points are summarized in the Platform Statistics and Sponsored Rate sections below. For researchers and journalists, the Sources section links to primary coverage.