Who Is Mizkif?
Mizkif is a Twitch streamer known for his wild IRL content, game shows, and viral streaming moments — a cornerstone of the OTK (One True King) creator collective.
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Across Youtube (1.2M), Instagram (900K), Tiktok (1.8M), X (Twitter) (1.5M), Mizkif has accumulated a combined following of 5.4M — an audience built over 8 years of consistent entertainment content rather than a single viral moment. The American creator has been active since 2018, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of A+ with an engagement rate of 7.2%.
Background & Career
Mizkif — born February 14, 1995 in New York City, New York, USA — began publishing entertainment content in 2018. The channel's early positioning in the entertainment creator space created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.
Managed by OTK, the creator's brand has developed beyond platform content into structured partnerships and commercial ventures, with net worth estimated at $5 million across platform revenue, brand deals, and business equity.
Entertainment Content & Platform Strategy
The content focuses on twitch, youtube, comedy, entertainment — a positioning that delivers consistent algorithmic traffic from viewers actively searching for entertainment expertise. The primary platform is Youtube with 1.2M followers, supplemented by presence on Instagram and Tiktok and X (Twitter). Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.
The 7.2% engagement rate signals an audience of general entertainment viewers who follow creator personality as much as content format. That behavioral profile — active rather than passive consumption — is the metric that brands in the entertainment category consistently prioritize over raw follower count when evaluating creator partnerships.
Brand Deals & Sponsorship Rates
Mizkif's verified brand partnership history includes GFuel and DraftKings — covering Streaming Sponsor, YouTube Integration. The deal portfolio demonstrates the category alignment that makes entertainment creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $5 million. For current benchmarks on entertainment creator rates at comparable scale, see our YouTube influencer pricing guide.
At 5.4M combined reach, the estimated YouTube integration rate is $0–$0, with dedicated video deals ranging $35,000–$105,000. Brands whose products align directly with the audience's established interests see conversion rates above what these baseline figures predict — the entertainment category's specificity creates purchase intent premium that general entertainment creators at similar scale cannot replicate. How brand deal negotiations are structured matters as much as the rate itself — see our influencer pricing breakdown for tier comparisons.
Entertainment Creator Influence & Legacy
Mizkif's 8-year track record in the entertainment creator space represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 5.4M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.
For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The A+ Social Blade grade and 7.2% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.
Platform Statistics
Channel Growth History
| Year | YouTube Subscribers | Monthly Views | Est. Annual Earnings |
|---|---|---|---|
| 2026 | 0 | 0 | $360K – $1.2M |
| 2023 | 0 | 0 | $360K – $1.2M |
| 2021 | 0 | 0 | $420K – $1.4M |
| 2019 | 0 | 0 | $60K – $216K |
Data sourced from Social Blade & public estimates. Updated annually.
Estimated Sponsorship Rates
Market estimates — actual rates vary by deal structure & exclusivity
Brand Deals & Sponsorships
| Brand | Year | Deal Type | Source |
|---|---|---|---|
| GFuel | 2021 | Streaming Sponsor | Creator Disclosure |
| DraftKings | 2022 | YouTube Integration | Creator Disclosure |
Frequently Asked Questions
Mizkif's real name is Matthew Rinaudo.
Mizkif was born on February 14, 1995, and is 31 years old as of 2026.
Mizkif's net worth is estimated at $5 million, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.
Mizkif is American, born in New York City, New York, USA.
Mizkif — Official Social Media & Links
All accounts below are the verified official profiles for Mizkif. Follower counts are approximate and updated periodically.
Sponsorship Rates & Booking
- Youtube: 1.2M followers
- Instagram: 900K followers
- Tiktok: 1.8M followers
- Twitter: 1.5M followers
