Maisa

Who Is Maisa?

Maisa Silva is the Brazilian actress, television host, and social media star from Americana, São Paulo, who began her career as a child actress at age 2 and grew into one of Brazil's most-followed Instagram accounts with 43 million followers — the largest Instagram following for any Brazilian woman under 25 at the time she reached it. Her Netflix original series "De Volta aos 15" (Back to 15, 2022-2023) marked her transition from the SBT television infrastructure where she grew up to the streaming platform commissioning that validates Brazilian talent for international distribution, making her the first alumna of Brazilian children's television to headline a Netflix original with a globally distributed second season.^[1]

Her specific commercial value is the audience she retained through the transition from child to adult celebrity — a conversion that most child entertainers fail to achieve because their audience ages out while the entertainer remains in the same format. Maisa's audience grew with her: the children who watched her SBT programs are now 18-28 year old adults who remain her primary Instagram demographic, representing a documented decade of brand loyalty that no adult-acquisition marketing campaign can replicate at that conversion depth.

Early Life & Americana, São Paulo

Maisa Silva was born on November 22, 2002, in Americana — a mid-sized city of approximately 230,000 in the interior of São Paulo state, historically known for its textile industry and its significant Italian and Dutch immigrant community. She began appearing on television at age 2 and was a regular presence on Silvio Santos's SBT network from early childhood, developing the charismatic, opinionated on-screen personality that made her simultaneously one of Brazil's most recognized child entertainers and (as she grew older) one of its most viral social media presences. Her early appearances on SBT's "Programa Silvio Santos" generated her first viral moments in a pre-social-media context that Brazilian television audiences still reference.^[2]

Her transition through SBT's children's programming — "Chiquititas" and "Cúmplices de um Resgate" — maintained her as a consistent presence in Brazilian children's entertainment through the 2010s while her social media audience was building in parallel. The SBT platform gave her a professionally developed performance skill set before she was a teenager that most social-media-native creators develop only after years of YouTube or Instagram iteration — a foundation that made her Netflix transition technically and emotionally credible in ways that purely digital-native performers often struggle with.

"De Volta aos 15" & Netflix Distribution

Netflix's "De Volta aos 15" (2022, renewed for season 2 in 2023) cast Maisa as the adult lead of a coming-of-age story in which her character time-travels back to her 15-year-old self — a narrative structure that intentionally invoked her own transition from child performer to adult and generated the kind of meta-aware audience engagement that her fanbase, who watched her grow up on SBT, found genuinely emotionally resonant rather than contrived. The show's renewal for a second season and its distribution across Netflix's global Brazilian-content library confirmed that her audience had commercial scale in the streaming-era metric that matters most: completion rate and renewal justification.^[3]

Brand Deals & Brazilian Child-to-Adult Creator Economics

Maisa's estimated Instagram post rate is $150,000–$300,000 per placement, reflecting 43 million followers concentrated in the 18-28 Brazilian female demographic that beauty, fashion, and entertainment brands target as their highest-value consumer category. The decade-long audience loyalty from her childhood TV audience represents a documented trust premium: followers who have watched a creator grow up for 15+ years have substantially higher engagement rates than audiences acquired through algorithm-driven discovery. Her brand deals span beauty (cosmetics brands that specifically need her teen-to-adult demographic bridge), fashion (mass-market Brazilian fashion accessible to her SBT-origin audience's income range), and entertainment (film and OTT promotions). For Brazilian creator rate benchmarks, see our celebrity pricing breakdown and influencer pricing guide.

Related Creators

Whindersson Nunes's Brazilian comedy audience and Maisa's Brazilian entertainment audience represent the two primary pillars of Brazilian social media celebrity — comedy and drama/personality — with Nunes reaching the male-skewed comedy demographic and Maisa reaching the female-skewed entertainment-and-lifestyle demographic. Virginia Fonseca's family content and Maisa's coming-of-age content are two different content approaches to the Brazilian female Instagram demographic: Virginia through family relationship content, Maisa through personal-growth and entertainment content — both demonstrating the scale that Brazilian female creators can reach when they build consistent emotional resonance with their specific demographic.

Sources

1. 1 Netflix — "De Volta aos 15": Maisa Silva's Coming-of-Age Story Renewed for Season 2 (2023)
2. 2 Folha de S.Paulo — Maisa: A Criança que Cresceu na TV e Conquistou 40 Milhões no Instagram (2022)
3. 3 Variety — Netflix Brazil: "De Volta aos 15" Among Most-Watched Brazilian Originals (2022)

Frequently Asked Questions

Maisa — Official Social Media & Links

All accounts below are the verified official profiles for Maisa. Follower counts are approximate and updated periodically.