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Liza Koshy
🇺🇸 Entertainment Verified

Liza Koshy

Elizabeth Shaila Koshy · Since 2015 · American

61M
Total Reach
5.3%
Engagement Rate
$40K+/mo
Est. Earnings
2015
Active Since

Who Is Liza Koshy?

Liza Koshy is the Houston-born Indian-American comedian and actress who built 25 million YouTube subscribers and a significant acting career through a specific comedy content format -- rapid-fire physical comedy and situational humor rooted in her South Indian-Trinidadian-American identity -- that made her one of the fastest YouTube channels to reach 10 million subscribers in the platform's history when she achieved it in 2017. Her acting crossover -- "Freakish" (Hulu), hosting MTV Video Music Awards, starring in the YouTube original "Liza on Demand" -- demonstrates the creator-to-entertainment transition that her generation of YouTube stars attempted; the specific distinction in her case is that her entertainment roles were written for her comedic persona rather than requiring her to suppress it, which is the critical failure point for most creator-to-actor transitions.[1]

Her relationship with David Dobrik -- widely documented on both creators' channels from 2015 to 2018 -- represents the creator-couple content dynamic at its commercial peak: two creators with overlapping but distinct audiences whose relationship content was actively watched as serialized entertainment, and whose breakup (announced in June 2018) generated more views than many of their individual videos because the audience had been emotionally invested in the relationship's narrative arc.

Early Life: Houston & South Indian-Trinidadian Heritage

Liza Koshy was born on March 31, 1996, in Houston, Texas, to a South Indian father and a Trinidadian-American mother of African-European descent -- a biracial background that she incorporated directly into her content from the beginning rather than treating as a secondary biographical detail. Houston's specific demographic context -- a diverse city where South Asian, Caribbean-American, and African-American cultures are simultaneously visible and commercially significant -- gave her the multicultural fluency that her physical comedy and character impressions drew on. She began posting Vine and Instagram videos in 2014 before launching her YouTube channel, where her rapid-cut comedy style translated from the six-second Vine format into longer YouTube content without losing the energy compression that Vine had optimized.[2]

Her comedy's specific cultural texture -- references to South Indian family dynamics, Trinidadian-American social contexts, and the experience of being mixed-race in a city where monocultural identity assumptions are constantly disrupted -- gave her content the authenticity that multicultural audiences recognized as genuine rather than performed, generating the above-average engagement rates that are the commercial signature of creator content where the audience perceives biographical truth.

Record-Setting YouTube Growth & Entertainment Crossover

Her YouTube channel reached 10 million subscribers in 2017 at a speed that was among the fastest in the platform's history for an individual creator -- a metric that generated press coverage at the time because YouTube's growth rate analysis showed her channel's slope was steeper than any comparable creator's at that follower tier. The subsequent crossover to Hulu's "Freakish" (2016-2017), the MTV Video Music Awards hosting (2017), and the YouTube Premium original "Liza on Demand" (2018-2019) were driven by the same entertainment industry logic that has motivated most major creator-to-entertainment transitions: the audience's willingness to follow her into entertainment formats demonstrated that her fame was identity-based rather than format-based.[3]

Career Timeline

24
2024
25M YouTube + Acting + Brand Deals. Continued entertainment projects. Brand deals in beauty, fashion, and consumer goods. South Asian-American representation in entertainment ongoing. Post-"Liza on Demand" career in streaming content. 25M YouTube sustained without peak upload cadence.
18
2018
"Liza on Demand" YouTube Premium + Dobrik Breakup. YouTube Premium original series. David Dobrik relationship ends June 2018. Breakup video millions of views. Brand deals at peak creator-actor rate. Entertainment television career established alongside YouTube.
17
2017
10M Subscribers -- One of Fastest in YouTube History. 10M milestone fastest individual-creator pace at that time. MTV Video Music Awards hosting. "Freakish" Hulu Season 2. Brand deals at first-tier creator rates. Creator-to-actress crossover confirmed as successful format transition.
15
2015
Vine + YouTube -- Houston to Los Angeles. Vine comedy following. YouTube launch. David Dobrik relationship begins. Houston multicultural comedy identity to Los Angeles creator economy. The energy-compression comedy format that Vine trained and YouTube scaled.

Brand Deals & South Asian-American Creator Economics

Liza Koshy's estimated YouTube/Instagram post rate is $80,000--$150,000 per placement, reflecting 25 million YouTube subscribers with the South Asian-American identity premium that brands specifically targeting US South Asian and Indian-American demographics access through her at rates that general-market creators cannot provide. Her dual entertainment-and-creator identity gives brand partners the prestige association of an actress alongside the authentic audience relationship of a creator -- a combination that beauty brands (both mass-market and premium), consumer goods, and entertainment companies specifically structure their partnership terms around. For YouTube creator and actress brand deal benchmarks, see our influencer pricing guide and celebrity pricing breakdown.

Related Creators

David Dobrik's Vlog Squad era and Liza Koshy's relationship with him during that period represent the most commercially significant creator-couple content in YouTube's 2015-2018 phase -- both creators' followings grew during the relationship, and the breakup's documentation generated the kind of viewer engagement that the relationship content had built over three years. Addison Rae's TikTok-native actor transition and Liza Koshy's YouTube-native actor transition are the two best-documented examples of the creator-to-actress pipeline from different platform generations -- both demonstrating that the transition requires the entertainment roles to be written for the creator's established persona rather than requiring the creator to adopt a conventional acting identity.

Sources

  1. 1 Forbes -- Liza Koshy: The Fastest YouTuber to 10 Million Subscribers and What She Did Next (2017)
  2. 2 Vulture -- Liza Koshy's Comedy and the Houston Multicultural Identity That Made It (2018)
  3. 3 The Hollywood Reporter -- How Liza Koshy Made the Creator-to-Entertainment Transition Work (2019)

Platform Statistics

Youtube @LizaKoshy
17M
Followers
View Profile ↗
Instagram @lizakoshy
19M
Followers
View Profile ↗
Tiktok @lizakoshy
25M
Followers
View Profile ↗

More Videos

Newest Video

Channel Growth History

Year YouTube Subscribers Monthly Views Est. Annual Earnings
2024 0 0
2019 0 0
2016 0 0

Data sourced from Social Blade & public estimates. Updated annually.

Estimated Sponsorship Rates

Market estimates — actual rates vary by deal structure & exclusivity

Instagram Feed Post $80K – $200K

Brand Deals & Sponsorships

BrandYearDeal TypeSource

Frequently Asked Questions

Liza Koshy's real name is Elizabeth Shaila Koshy.

Liza Koshy was born on March 31, 1996, and is 30 years old as of 2026.

Liza Koshy's net worth is estimated at $6 million, based on platform ad revenue, brand partnerships, merchandise, and business ventures. This is an estimate — exact figures are not publicly disclosed.

Liza Koshy is American, born in Houston, Texas.

Liza Koshy — Official Social Media & Links

All accounts below are the verified official profiles for Liza Koshy. Follower counts are approximate and updated periodically.

Sponsorship Rates & Booking

Estimated net worth: $6 million. This figure is derived from YouTube ad revenue, brand deal income, equity stakes in business ventures, and merchandise sales. All figures are estimates based on publicly available data and industry benchmarks.
Based on publicly reported deals and industry benchmarks, a dedicated YouTube video integration is estimated at $0–$0, while Instagram posts are typically in the $80K–$200K range. Actual rates depend on deal structure, exclusivity, and usage rights.
Liza Koshy's real name is Elizabeth Shaila Koshy. Born on March 31, 1996 in Houston, Texas.
Liza Koshy's combined reach across all platforms is approximately 61M:
  • Youtube: 17M followers
  • Instagram: 19M followers
  • Tiktok: 25M followers
Liza Koshy is managed by N/A. For sponsorship and brand partnership inquiries, contact the management agency directly.