Black Sherif

Who Is Black Sherif?

Black Sherif is a Ghanaian drill and Afrobeats fusion artist with 1.5M YouTube subscribers. His "Second Sermon" remix featuring Burna Boy became an anthem across West Africa, establishing him as the most exciting new voice in Ghanaian street music.

Across Youtube (1.5M), Instagram (2.5M), Tiktok (1.8M), Black Sherif has accumulated a combined following of 5.8M — an audience built over 6 years of consistent afrobeats & drill music content rather than a single viral moment. The Ghanaian creator has been active since 2020, predating many of the platform structures now taken for granted in creator economics, and has maintained a Social Blade grade of A with an engagement rate of 6%.

Background & Career

Black Sherif — born January 9, 2002 in Konongo, Ashanti Region, Ghana — began publishing afrobeats & drill music content in 2020. The channel's early positioning in the afrobeats & drill music creator community created a recognizable identity before the space became as crowded as it is today, giving the creator a first-mover advantage within the specific content niche that continued to compound as the platform scaled.

The growth data is concrete: 50K subscribers in 2021 expanded to 1.5M by 2024, with monthly views reaching 6.8M at current levels — with the strongest subscriber growth arriving in 2024. Managed by Def Jam Africa, the channel now operates as a professional media property with structured brand partnership infrastructure rather than an ad-hoc creator operation.

Afrobeats & Drill Music Content & Platform Strategy

The content focuses on youtube, afrobeats, drill, ghana, second sermon, street music — a positioning that delivers consistent algorithmic traffic from viewers actively searching for afrobeats & drill music expertise. The primary platform is Youtube with 1.5M followers, supplemented by presence on Instagram and Tiktok. Cross-platform distribution reduces single-algorithm dependency while giving brand partners multiple activation points within a single creator relationship.

The 6% engagement rate signals an audience of engaged followers with demonstrated interest in afrobeats & drill music content. That behavioral profile — active rather than passive consumption — is the metric that brands in the afrobeats & drill music category consistently prioritize over raw follower count when evaluating creator partnerships.

Brand Deals & Sponsorship Rates

Black Sherif's verified brand partnership history includes Guinness Ghana and Spotify Africa — covering Campaign Partner, Emerging Artist Campaign. The deal portfolio demonstrates the category alignment that makes afrobeats & drill music creator partnerships commercially effective: brands in this space pay for audience purchase intent specific to the category, not just general reach. Net worth is estimated at $1 million. For current benchmarks on afrobeats & drill music creator rates at comparable scale, see our YouTube influencer pricing guide.

At 5.8M combined reach, the estimated YouTube integration rate is $0–$0, with dedicated video deals ranging $15,000–$50,000. Brands whose products align directly with the audience's established interests see conversion rates above what these baseline figures predict — the afrobeats & drill music category's specificity creates purchase intent premium that general entertainment creators at similar scale cannot replicate. How brand deal negotiations are structured matters as much as the rate itself — see our influencer pricing breakdown for tier comparisons.

Afrobeats & Drill Music Creator Influence & Legacy

Black Sherif's 6-year track record in the afrobeats & drill music creator community represents sustained audience development rather than the single-video viral trajectory that defines many platform careers. An audience of 5.8M built over that period is qualitatively different from equivalent numbers built through algorithm spikes: it reflects creators and viewers who chose each other repeatedly, which is the underlying mechanism that makes creator partnerships commercially durable.

For brands and agencies evaluating this creator, the platform statistics and rate estimates in the sections below provide the primary benchmarking data. The A Social Blade grade and 6% engagement rate serve as quick-reference quality signals relative to other creators at this follower tier.

Frequently Asked Questions

Black Sherif — Official Social Media & Links

All accounts below are the verified official profiles for Black Sherif. Follower counts are approximate and updated periodically.